Event management

    Introduction

Man has to face various events during his life time. From the earliest times, man has systematically and creatively celebrated various events in his life with his group, appropriate to the most civilized moment. Looking at history, it can be understood that the celebration of various occasions of life, religious occasions and environmental occasions as a part of life has taken place since the time of traditional society. Later, various processions, religious events, agricultural activities etc. were also celebrated collectively. Celebrating events that started this way has evolved very quickly and not only the celebration but also its management is now being discussed in depth. They are also popular today as a subject as well as a profession.

Today, event management is planned differently for different occasions. Also, everyone wants to organize the events of their life at a very high level. People are used to celebrating different occasions. Those cases can be categorized under several main sections as follows.

• Family events (weddings, birthday parties, funerals)

• Cultural events (art festivals, religious festivals)

• Welfare Fundraising Opportunities (Walks, Drama, Musical Performances)

• Sports Opportunities (Waves between sports clubs, folk sports, inter-school sports)

• Retirement opportunities (excursions, religious programs, music programs)

• Tourist Attractions (Trade Fairs, Cultural Shows, Tours)

• Global Trade Fair (Goods and Services Stalls)



In addition

• Business Opportunities

• Live Encouragement Opportunities (Reality)

• Seminars can also be referred to as event management opportunities.

Introduced as any kind of systematic management communication structure that an organization or organization maintains, event management also helps to maintain good communication with water business partners, customers, etc.

Cases are categorized by Philip Kotler, a professor of marketing. That is

• Social and Life Cycle Events (Birthday Parties, Weddings)

• Educational and Professional Events (Seminars, Debates, Competitions, Exhibitions)

• Sports and Recreation (Olympics, World Cups, Concert, Fashion Show)

• Political events (political rallies, protests)

• Combined / Collective Events (Meetings, Exhibitions, Product Promotion Events)

• Religious events (various religious festivals)



Some people use event management as a way to bring a new idea or service or product to the masses. It is a planned process. This is something that needs to be done after an analytical analysis of the market. In order to build strong leadership, creative thinking is essential to the success of collective action and to organize any event in an organized manner. Building it in a scientific and logical way can achieve better results.

Event management definitions

Events can be introduced as instances of planning to deliver specific messages to a targeted audience (Professor Philip Kotler)

Event = Event, Event, Event, Event (Malalasekera Dictionary)

Event = important, unusual (Cambridge dictionary)

It means planning and managing events such as conferences, trade shows, parties, and events related to business companies or services.

Event management is also known as the planning process, organizing, integration building, analytics, marketing, production and evaluation process.

Event management is the process of scientifically planning, organizing, directing, coordinating, motivating and benefiting, and planning to benefit the beneficiary through individual and organizational relationships.

The goal of case management is to combine all the factors and generate the most successful practical times. This includes an event, a project, or an activity.

That function is performed by the event manager. An event manager is the person who plans and executes an event or event.